“Imma Beast” by 22-year-old Prince Mick is raw and powerful, as is the video featured here. The gritty groove, built on top of a driving drumbeat, captures the feel of the stark, bleak Chicago cityscape captured in the video. Prince Mick raps with conviction and hell-bent fury. And no wonder: that’s his neck you see with a bullet hole in it during the opening scenes of the video.
The song is a compelling statement of purpose from someone whose life has changed. “Music is my new hustle,” he raps — and nothing will stop him, not even bullets.
Prince Mick cites inspiration both profane and spiritual for this song and video.
“My change in life inspired me to do that video,” he wrote to me. “I shot that video in my hometown Chicago. I just went to all of my old neighborhoods because it brings back so many memories. I have a story for each location I shot my scenes at. I’m inspired by God and His worship, I’m inspired by 2Pac, Da Brat, and pretty much Music and its legends.”
Prince Mick, who is based in Chicago, shared “Imma Best” on Global 14 — a social community run by Jermaine Dupri and a hotbed of hip hop. Check out Global 14 and follow Prince Mick on Twitter @princemick1.