Tag Archives: Zappos

Gini Dietrich Discusses Content Marketing in 2014 and Beyond

What does the future of content marketing look like? According to Gini Dietrich, founder and CEO of Arment Dietrich, succeeding with content in 2014 and beyond means being visionary, practicing brand journalism, embracing native advertising, and telling employee stories.  The … Continue reading

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Real-Time Marketing Gets Real

Only marketers who understand how to interact with the always-on consumer in real time will succeed. That’s the premise of a new book written by my iCrossing colleague Rob Garner, Search and Social: The Definitive Guide to Real-Time Content Marketing. … Continue reading

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Are consumers really in control?

A musician named Dave Carroll becomes a YouTube sensation by singing about how United Airlines broke his guitar. The Whole Foods brand suffers a blow amid a consumer boycott fueled by social media.  Just the usual signs that consumers are … Continue reading

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Zappos, Shaq, Whole Foods, Twitter, and you

On June 15 I was privileged to be a speaker at the O’Reilly Twitter Boot Camp (#OTBC) along with luminaries such as Tony Hsieh, Steve Rubel, Tim O’Reilly and Eric T. Peterson.  The purpose of the event was to swap … Continue reading

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