Tag Archives: Wizarding World of Harry Potter

Harry Potter and the $15 billion adventure

How long can the $15 billion Harry Potter franchise flourish without generating new content? In December 2011, an announcement about the planned launch of a Harry Potter theme park in California generated a frenzy of excitement among bloggers and media … Continue reading

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Finally: 3-D that makes sense

It was only a matter of time before Disney Parks and Resorts responded to the success of Wizarding World of Harry Potter at rival Universal’s Islands of Adventure. And with the announcement of an Avatar world at Disney’s Animal Kingdom, … Continue reading

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