Tag Archives: viral marketing

Coors embraces Social Influence Marketing™

A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ — or employing social media and social influencers to meet the … Continue reading

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Coors embraces Social Influence Marketing™

A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ — or employing social media and social influencers to meet the … Continue reading

Posted in Agencies, Digital, Marketing | Tagged , , , , , , , , , , , | 8 Comments

Clint Eastwood ain’t the only dirty harry

It’s been widely reported that the career tenure of the typical chief marketing officer is about as long as the lifespan of a feral cat. To become more valuable and durable, marketing executives need to take risks like the marketing … Continue reading

Posted in Agencies, Marketing | Tagged , , , , , , | Leave a comment

Clint Eastwood ain’t the only dirty harry

It’s been widely reported that the career tenure of the typical chief marketing officer is about as long as the lifespan of a feral cat. To become more valuable and durable, marketing executives need to take risks like the marketing … Continue reading

Posted in Agencies, Marketing | Tagged , , , , , , | Leave a comment