Tag Archives: Ticketmaster

How Ticketmaster Has Fought Resale Marketplaces by Disrupting Itself

If you can’t beat ’em, join ’em. That’s the lesson Ticketmaster learned from its own journey through digital disruption, according to Jared Smith, president of Ticketmaster North America. At the Forrester eBusiness Forum November 6, Smith discussed how Ticketmaster has … Continue reading

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Smart data: business lessons from the Battle of Midway

I’ll take smart data over big data anytime. Smart data is all about interpreting data to make a wise decision, whether you’re trying to understand your customers or attempting to outsmart your competition. Seventy years ago, the U.S. Navy and … Continue reading

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