If you are a fan of the television program The Office, I don’t need to explain the photo above.  You have to hand it to the creators of The Office: how many television shows do you know of whose fans willingly deface government property to spread around its in-jokes?  Oh, and there’s also the YouTube “That’s what she said” joke montage. Or the collection of “That’s what she said” jokes on Twitter.

That’s what I call brand love — authentic and communal.  You cannot force this kind of  loyalty; it has to be earned over a period of time, when a real following can take hold.  Where have you seen real brand love lately?