Mariah Carey Turns a Facebook Mistake into an Opportunity

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Earlier this week, I blogged about how one musical star of the analog age, Mariah Carey, embraced digital by releasing a new song on Facebook November 11. The song, “The Art of Letting Go,” was shared with Carey’s 14 million Facebook fans, and Carey hosted a listening party in which she responded to fans’ questions online. Within one hour, the party generated more than Facebook 23,000 likes, 8,600 shares, and 13,000 comments. Just one problem: Carey released the wrong version of “The Art of Letting Go” on Facebook. But her response to the screw-up shows that she understands the value of transparency in the digital era.

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As Carey explained on her Facebook wall November 14, initially she did not realize a sound engineer on her team had uploaded an un-mastered, unfinished version of “The Art of Letting Go” because she was so focused on answering fans’ questions during the listening party. Learning about the mistake devastated her. As she wrote, “It is 3:30am (11.14), and I’m sitting on my bathroom floor, very Continue reading

Lady Gaga and Mariah Carey: Attack of the Digital Divas

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Welcome to new music release day 2013, when the deployment of social and mobile technology by the artist is as important as the sharing of the music itself. The era of expecting the unveiling of a record album or song to carry the day ended a long time ago. On November 11, two artists, one a veteran of the analog age and the other a scorching hot digital native, illustrated the realities of sharing new music in the fractured music industry: making an impression is all about continuously serving your superfans with engaging, personal content.

The Queen of Digital

Lady Gaga has managed the release of her album ARTPOP like a lengthy political campaign. As detailed in an excellent article by Jackie Huba for Forbes, Lady Gaga actually unveiled the name of her new album way back in August 2012 while she was promoting her previous album, Born This Way. And she’s been quite resourceful about Continue reading