Tag Archives: Superhype

Apple TV+ Needs Cultural Relevance — and “Dickinson” Delivers It

Disney+ has The Mandalorian. Netflix has Stranger Things. What does Apple TV+ have to capture our imaginations and light the internet on fire? Well, nothing approaching Stranger Things or The Mandalorian-level of widespread excitement. But the Apple TV+ show Dickinson is quickly building momentum and delivering what Apple … Continue reading

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We See Dead People: Why Dead Celebrities Are Coming Back to Life through Digital

We live in exciting and dangerous times in the entertainment industry. First, the excitement: I recently saw Martin Scorsese’s The Irishman on the big screen, and I was impressed with the technology Scorsese used to de-age the lead actors, Robert De Niro, … Continue reading

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Three Lessons for Brands from Ellie Goulding’s Thanksgiving Day Stand Against the Salvation Army

The Ellie Goulding/Salvation Army controversy is the latest high-profile example of a brand/artist collaboration taking a left turn into the realm of political/social consciousness. Continue reading

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How the Intersect Music Festival Demonstrates the Risks of the Band/Brand Relationship

Many brands try to create enduring emotional ties with people by being culturally relevant. Cultural relevance is about connecting with an audience through their beliefs, interests, and behaviors. Forming marketing relatinships with musicians is a way for businesses to achieve … Continue reading

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“Absolutely Live”: A Portrait of Jim Morrison’s Creative Rebirth

Absolutely Live is the only official live album the Doors released in Jim Morrison’s lifetime. It’s also a misunderstood album. Rock historians remember Absolutely Live, released in 1970, as a document of an artist in decline. In fact, Absolutely Live captures a time when Jim … Continue reading

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How to Fail Early and Often

If you want to learn something about dealing with failure, try to do some improvisational acting. Because when you act, you fail a lot. On stage. In front of everyone. During summer weekends, I am part of the cast of … Continue reading

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Why Netflix Isn’t Afraid of Disney

Netflix could conceivably sell customer analytics services and even develop advertising products beyond Netflix. Continue reading

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Al Green: The Spirit Is Willing . . .

When I told my sister Karen I was going to see Al Green perform at the Chicago Theater May 7, she replied, “You mean Reverend Green.” Yes. Reverend Al Green. The Al Green who sold millions of records singing about love and … Continue reading

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Unsigned and on Fire: Alexis Saski of Tennessee Muscle Candy Writes Her Future

What would you do if you were a young musician with a record label interested in you — but you realized that your future with the label meant singing songs you didn’t believe in? Would you somehow make it work? Now let’s … Continue reading

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Why the Next-Generation Google Assistant Could Be a Game Changer for Google

The business that monetizes the voice ecosystem will lead the voice-first economy. During Google’s I/O developer conference May 7-9, Google previewed a major development in its fight with Amazon to be that leader: the launch of a faster Google Assistant, described … Continue reading

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