Tag Archives: Super Bowl

Beyonce: Doing What Comes Natural?

Poor Beyonce. She allegedly¬†lip-syncs the National Anthem at the presidential inauguration — adhering to an accepted practice in the entertainment world — and the next thing you know, she’s being scandalized. Media outlets ranging from CNN to The Huffington Post … Continue reading

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NFL magazine: fumble or first down?

What publication do you read for in-depth coverage of the Super Bowl? Sports Illustrated or ESPN online, perhaps? If the National Football League has its way, your future choice will be NFL magazine, a recently launched publication covering all things … Continue reading

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How children named the Super Bowl

How the NFL championship game came to be known as the Super Bowl is the stuff of marketing legend.¬† The game was formed in 1966 when two rival American football organizations, the NFL and AFL, agreed that the best teams … Continue reading

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Super Bowl? Super Brand

Super Bowl XLII is already remembered as one of the most shocking upsets in sports history — and that’s no hype. But it was also history’s second-most watched American TV broadcast of any kind. The Super Bowl has finally become … Continue reading

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Super Bowl? Super Brand

Super Bowl XLII is already remembered as one of the most shocking upsets in sports history — and that’s no hype. But it was also history’s second-most watched American TV broadcast of any kind. The Super Bowl has finally become … Continue reading

Posted in Marketing | Tagged , , , , | 6 Comments