Tag Archives: Super Bowl

NFL magazine: fumble or first down?

What publication do you read for in-depth coverage of the Super Bowl? Sports Illustrated or ESPN online, perhaps? If the National Football League has its way, your future choice will be NFL magazine, a recently launched publication covering all things … Continue reading

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How children named the Super Bowl

How the NFL championship game came to be known as the Super Bowl is the stuff of marketing legend.  The game was formed in 1966 when two rival American football organizations, the NFL and AFL, agreed that the best teams … Continue reading

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Super Bowl? Super Brand

Super Bowl XLII is already remembered as one of the most shocking upsets in sports history — and that’s no hype. But it was also history’s second-most watched American TV broadcast of any kind. The Super Bowl has finally become … Continue reading

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Super Bowl? Super Brand

Super Bowl XLII is already remembered as one of the most shocking upsets in sports history — and that’s no hype. But it was also history’s second-most watched American TV broadcast of any kind. The Super Bowl has finally become … Continue reading

Posted in Marketing | Tagged , , , , | 6 Comments