Tag Archives: Super Bowl

How Advertising Helps Amazon Change the World

Amazon is an advertising powerhouse. The company is the third-largest digital advertising platform in the United States and the fifth-largest ad spender. But as CNBC noted in a recent article, Jeff Bezos wasn’t always a believer in advertising. Ten years ago, he said, “Advertising … Continue reading

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Why Ariana Grande Doesn’t Need the Grammys

The old music institutions are losing their grip. The Super Bowl LIII halftime show February 3 was a bust because of a musicians’ boycott. And now musicians who matter are blowing off the Grammy Awards. Childish Gambino, Drake, Ariana Grande, and … Continue reading

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The Super Bowl LIII Halftime Debacle: What Will Be the Fallout?

Will all Super Bowl drama hurt Big Boi, Maroon 5, and Travis Scott? Continue reading

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When Voice Assistants Peddle Potato Chips

Now I know we’re really living a voice-first world. Pringles has released three teasers for its Super Bowl LIII spot. The star of the ad will be a  — wait for it — voice assistant. At a time when advertisers … Continue reading

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Keep Your Paws off Lady Gaga

Never underestimate Lady Gaga. The viral effect of digital has made it possible for artists to experience meteoric rises, falls, and rebounds within a matter of a few short years. If you didn’t know any better, you would think that … Continue reading

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Real-Time Marketing Is More Than an Oscars War Room

The Academy Awards, Grammys, and Super Bowl constitute the peak of real-time marketing season. Throughout February, brands ramp up their efforts to generate instant buzz by capitalizing on the unexpected and exciting drama that unfolds throughout the course of these … Continue reading

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Heroes and Villains: Why Deflategate Is Good for the NFL

Photo source: Wikipedia NFL CMO Dawn Hudson should be pinching herself right now because the “deflategate” controversy is a godsend for the league. Allegations that the New England Patriots knowingly provided underinflated footballs for the AFC championship game have created … Continue reading

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Bruno Mars Brings His Own Brand of Cool to the Super Bowl

Is there anything that Bruno Mars cannot do? During a spirited Super Bowl XLVIII halftime show, the Grammy-award winning pop star sang, danced, did the splits, played the drums, and for 12 minutes made us forget we were watching an … Continue reading

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Why the NFL Needs Richard Sherman

Welcome to the new modern-day NFL, where athletes are also entertainers and celebrities who cater to every personal taste. Two high-profile athlete/brands will take the stage February 2 to compete in Super Bowl XLVIII. On the one hand, the Denver … Continue reading

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“Hey Kid, Catch”: How Coca-Cola and Mean Joe Greene Launched a Legend

The Super Bowl is the quintessential American pastime. No other event captures the essence of American culture so perfectly: our love of sport, our admiration of spectacle, and our devotion to capitalism. How else do you explain why the Super … Continue reading

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