Tag Archives: social media

“Do or Die”: tough medicine for the CMO

Marketers need to shift their focus from saying things about their brands to creating great products and experiences that will make people love their brands. That’s what Clark Kokich believes. Clark, chairman of Razorfish, is the author of Do or … Continue reading

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Will the Apple brand become more open without Steve Jobs?

Where is the Apple brand headed in the aftermath of Steve Jobs’s resignation as CEO? It’s a significant question for one of the world’s most valuable companies (depending on the daily ups and downs of the stock market.) Steve Jobs … Continue reading

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Are you acting like a digital steward or a fool?

Want to be a good digital steward? Teach yourself and your children digital literacy and manners. That’s my reaction to a new Retrevo study on the lifestyle habits of digitally connected parents that Jennifer Jacobson of Retrevo kindly shared with … Continue reading

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How to create an enchanting event

Ever since I read Guy Kawasaki’s book Enchantment, I have looked for products and services that meet Guy’s high standards for enchanting your customer. Last week, I found an enchanting experience in the form of the GSMI Blogging Strategies Summit. … Continue reading

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Weinergate not about social media

By now Anthony Weiner has become a poster child for the perils of social media and a case study for the influence of Twitter. But I don’t believe Weinergate is about social media or digital illiteracy. Weinergate is simply another … Continue reading

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Content + community + analytics = real-time marketing

On the iCrossing Content Lab blog I’ve been talking about how content marketing is a CMO-level priority, as have many other bloggers. But being a priority is one thing; how do senior marketers make content marketing a reality? To address … Continue reading

Posted in Agencies, Digital, Marketing, Uncategorized | Tagged , , , , | 1 Comment

Got content?

I recently joined the marketing team at iCrossing, a global digital agency that builds connected brands. I’m focusing on thought leadership, influencer outreach, and sharing the company brand through social media. I’m excited at this direction in my career, and … Continue reading

Posted in Agencies, Digital, Marketing, Uncategorized | Tagged , , | 1 Comment

Advice to those looking for work (and working)

After experiencing a number of mergers/acquisitions and incredible growth together, Razorfish and I recently parted ways amid new company ownership. I am grateful to Razorfish for the opportunity to have grown into my role as a marketing executive, and, just … Continue reading

Posted in Agencies, Digital, Marketing, Uncategorized | Tagged , , , | 20 Comments

Would “Exile on Main St.” have survived Twitter?

The build-up to the May 18 re-release of Exile on Main St. has been nothing short of astonishing especially for an album that received mixed reviews on its release in 1972. Jimmy Fallon hosted Rolling Stones Week culminating in the … Continue reading

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Escaping the social media echo chamber

Embracing social media is like speaking in public.  Technically any company can do it.  But doing it well is a different story.  On December 8, my employer Razorfish announced the development of new offerings for those marketers who want to … Continue reading

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