Tag Archives: social media

Why Celebrities Matter Now

Celebrities sure have been stepping in it lately. A lot. In their attempts to connect with people around the world during the COVID-19 pandemic, many actors, musicians, and other public figures have come across as painfully tone-deaf. Finding examples is … Continue reading

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Why #DeleteFacebook Is Dead

Facebook has big problems. But #DeleteFacebook isn’t one of them. With a quarterly earnings announcement only days away, Facebook has weathered a slew of negative news mostly related to the company’s failure to respect the personal data of its 2.2 … Continue reading

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Content Master: The Morton Arboretum

As the leaves of autumn give way to the bare branches of winter, the Morton Arboretum is a place of both refuge and inspiration. The preserve west of Chicago has a well-deserved reputation as a destination for hiking and bicycling amid … Continue reading

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Why Kanye West Should Be Twitter’s CEO

Twitter should ask Kanye West to be its CEO — or at least a member of its board. In 72 hours, Kanye has done more to make Twitter relevant and compelling than anything its beleaguered executive team has done during … Continue reading

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Email and Referral Marketing: The Workhorse and Dark Horse for Customer Acquisition

Digital long ago established itself as a channel for brand building and direct marketing. But what are the most popular digital tools for acquiring customers? According to my newly published report for Gigaom Research, the unsexy tactic of email marketing is … Continue reading

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Ford: Crisis Management Done Right

Corporations are fond of saying “Our people make a difference.” Sometimes your people make all the difference to your brand, as Ford has shown through the way it has weathered a painful and highly visible PR crisis. As has been … Continue reading

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The New CEO Job Requirement: Social Media

The sad results are in: 70 percent of all CEOs have no presence on social networks. And John Mackey of Whole Foods is the only CEO of a Fortune 500 firm who maintains his own blog — yeah, the same … Continue reading

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Taking a Vacation from Digital

For a week this summer I took a vacation from digital, and I’ve never been happier. My wife Jan, daughter Marion, and I visited our friends Kevin and Robert in their home outside Quebec City for nine days, and incredibly … Continue reading

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Your employee, your advocate

Josh Bernoff and Ted Schadler got it right. In their 2010 book Empowered, they argued the case for companies unleashing their employees as brand advocates especially through social media. (And they continue to discuss employee empowerment on their blog.) Progressive … Continue reading

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Want customers? Invest in social media

  If you aren’t generating leads through social media, it’s time to rethink your marketing game plan. That’s a major takeaway from The 2012 State of Inbound Marketing, a new report from marketing software provider HubSpot. Among the report’s conclusions: … Continue reading

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