Pinterest is a lot more than a shiny new tool to help you decorate your home – it’s a platform for marketers to build connected brands in visually compelling ways. In a newly published point of view, The CMO’s Guide to Pinterest, my iCrossing colleague Sarah Kuntsal discusses how brands ranging from Real Simple to Nordstrom are thriving with Pinterest.
As Kuntsal asserts, any marketing executive who cares about creating close customer relationships and driving sales needs to take a close look at Pinterest. Although Pinterest is new, the social bookmarking tool has already attracted a loyal base of subscribers. The site is especially popular with female and arts/crafts enthusiasts between the ages of 25 and 44 – and this audience is highly engaged on Pinterest, which is a reason why major brands are taking notice.
According to Kuntsal, brands using Pinterest are realizing substantial increases in referral traffic. Real Simple reports that at times, Pinterest has even bested referrals from Facebook.
The CMO’s Guide to Pinterest provides brief case studies on how Real Simple, Nordstrom, and Lands’ End Canvas have generated brand love on Pinterest. The report offers six Pinterest best practices for your own brand, such as integrating Pinterest into your content calendar.
Pinterest continues to generate no shortage of attention. Other examples related to Kuntsal’s white paper include this Quora thread about brands on Pinterest, a recent TechCrunch article, and Brands, Businesses, and Blogs on Pinterest.