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Tag Archives: Route 66

What makes a brand authentic?

Posted on April 27, 2008 by ddeal
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What makes a brand authentic?

I recently found out one chilly April day at the Maid-Rite diner, an unassuming hamburger stand operating in a modest neighborhood in Springfield, Illinois.

Continue reading →

Posted in Marketing | Tagged Maid-Rite, Marketing, restaurants, retail, Route 66, Springfield | Leave a reply

What makes a brand authentic?

Posted on April 27, 2008 by ddeal
2

What makes a brand authentic?

I recently found out one chilly April day at the Maid-Rite diner, an unassuming hamburger stand operating in a modest neighborhood in Springfield, Illinois.

Continue reading →

Posted in Marketing | Tagged Maid-Rite, Marketing, restaurants, retail, Route 66, Springfield | 2 Replies

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