Tag Archives: religion

How a church emulates Starbucks

In previous blog posts, I’ve discussed how marketers can learn a thing or two from the techniques of televangelists and how religious institutions like Willow Creek Community Church have successfully adopted secular marketing tactics. Now comes the June 13 Wall … Continue reading

Posted in Marketing | Tagged , , , | Leave a comment

How a church emulates Starbucks

In previous blog posts, I’ve discussed how marketers can learn a thing or two from the techniques of televangelists and how religious institutions like Willow Creek Community Church have successfully adopted secular marketing tactics. Now comes the June 13 Wall … Continue reading

Posted in Marketing | Tagged , , , | 9 Comments

Jesus Christ, Superstar

What do the Rolling Stones have in common with Willow Creek Community Church in South Barrington, Illinois? They both rely on live spectacle as their savior.

Posted in Marketing | Tagged , , , | Leave a comment

Jesus Christ, Superstar

What do the Rolling Stones have in common with Willow Creek Community Church in South Barrington, Illinois? They both rely on live spectacle as their savior.

Posted in Marketing | Tagged , , , | Leave a comment

What a televangelist can teach you about multichannel marketing

Industry pundits like Forrester Research continue to urge their clients (correctly) to think in terms of multichannel marketing and retailing.  Consumers expect a seamless experience from your brand anytime, anyplace, anywhere, and we have the power to say no to … Continue reading

Posted in Marketing | Tagged , , , | 1 Comment

What a televangelist can teach you about multichannel marketing

Industry pundits like Forrester Research continue to urge their clients (correctly) to think in terms of multichannel marketing and retailing.  Consumers expect a seamless experience from your brand anytime, anyplace, anywhere, and we have the power to say no to … Continue reading

Posted in Marketing | Tagged , , , | 1 Comment