Roger Wood wants to turn wearable technology into a fashion statement. Wood is the founder of (ART+DATA) Design, and he recently joined OnBeep, a stealthy, secretive startup developing a new wearable device that will combine serious technology with fashion sensibility. Wood recently shared with me on LinkedIn how he and OnBeep plan to transform notoriously ugly wearable technologies into something as aesthetically pleasing as a Rolex. The device, under wraps at OnBeep, promises to change the way people collaborate in groups. According to Wood, the spirit of the founders moved him to join the team: “Jesse Robbins and Greg Albrecht are passionate about software, and how it can transform the way we think about collaboration. Ideas are plentiful in Silicon Valley, but I knew within a short time that I’d want to work closely with them on something transformative and groundbreaking.”
The San Francisco resident has his work cut out for him: Forbes recently declared that even the most appealing of wearables are too geeky and lacking in style. There’s hope Roger might bring a fresh perspective to the process. He is the first senior executive to move from mobile to fashion, and back to mobile. He led design and brand ID work on the fifth-best-selling phone in history (Motorola iDEN), the successful luxury activewear collection (the Ralph Lauren RLX), then back to mobile with Hearst Corporation, where he worked on iPad and iPhone platforms in an aesthetically demanding digital media environment.
An Immediate Impact
Roger is a user experience designer, trained in computer science, and possessing a strategic mind sharpened at Harvard Business School by famed Israeli game theory professor Elon Kohlberg.
In 1993, Wood jumped into the mobile industry with a splash at Motorola’s startup hit Nextel, where he led the design of the iDEN phone as product manager. The masculine design of the iDEN phones set a new standard, and the product became a global icon from Tokyo to Tel Aviv. The phones was a fixture in the country music and hip-hop scenes, and some of the biggest names in music used iDEN phones to stay in touch as they moved from one city to another. The iDEN phones appeared in more than 100 music videos and motion pictures, and became a cult product with 12-24 years olds.