My November 25 eyewitness Black Friday post suggested that the most famous shopping day of the year is bigger than ever. The official numbers confirm my hunch. According to ShopperTrak, Black Friday 2011 set a new retail sales record. Consumers spent $11.4 billion — the largest Black Friday haul ever and a 6.6 percent increase over 2010 spending levels. So what does Black Friday 2011 say about us? We’re getting increasingly sophisticated with our shopping experience, and we’re bonding socially over Black Friday. Unfortunately, we’re acting ugly, too, with Black Friday shoppers resorting to violence to secure their discounted door buster deals. The Walmarts of the world need to shoulder part of the blame for Black Friday shopper mayhem — and can help put an end to the behavior, too.
Here are four observations about Black Friday based on my four years of reporting:
1. Shopping is part of the American DNA
Black Friday continues to confound many people who don’t understand why Americans are so eager to stand in freezing cold lines and tolerate unpleasant shopping conditions in search of a Continue reading