Tag Archives: Razorfish

Blessed Are the Change Agents

Years ago, an agency asked me to define its target buyer as part of a brand repositioning. My client wanted to do business with companies eager to innovate. I recommended that my client stop thinking of its buyer in terms … Continue reading

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Introducing “20/20,” a Film Shot with Google Glass by Clark Kokich

Clark Kokich has built a career helping brands master digital technology. So it’s only fitting that Kokich, the chief strategy officer at Marchex, former Razorfish CEO, and author of Do or Die, has created 20/20, the world’s first narrative live-action … Continue reading

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The Innovative Sound of AM & Shawn Lee

The rock and pop music industry is alive and well. The business of music as we once knew it might be dead, but musicians continue to thrive and innovate — if you’ll let them. Case in point: today AM & … Continue reading

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Jeff Bezos: the king of content

Jeff Bezos wants Earth’s biggest online retailer to become the world’s mightiest content publisher and distributor.  In a recent interview with Steven Levy of Wired, Bezos shared how Amazon is creating a web content powerhouse through an a three-pronged, interlocking … Continue reading

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“Do or Die”: tough medicine for the CMO

Marketers need to shift their focus from saying things about their brands to creating great products and experiences that will make people love their brands. That’s what Clark Kokich believes. Clark, chairman of Razorfish, is the author of Do or … Continue reading

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Nice guys finish first

Last year I blogged about how Twitter was a catalyst in the forming of a co-branding relationship that I formed with indie musician AM and Razorfish (where I was in charge of marketing). Since then, digital has once again helped … Continue reading

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How a janitor and “Hotel California” shaped me

If I have enjoyed any success as a writer and marketer, I need to thank the guy who pushed a broom and carried out the trash at my junior high school in 1977. His name was Larry, and he introduced … Continue reading

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Build your brand with your Twitter profile

Most executives on Twitter rely on boring personal profiles that say little about them beyond their titles. And yet your Twitter profile is an opportunity to build your personal brand and humanize your company (even if your account is personal). … Continue reading

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Latin American women: the new global power bloc

Any business that wants to succeed globally had better respect the power of the Latin American woman. That message was delivered emphatically in two ways recently: On October 31, Brazil elected its first female president, Dilma Rousseff, reportedly a former … Continue reading

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How Best Buy evolves its brand

How do you keep evolving the brand for a $49 billion retailing giant? At Best Buy, keeping the company brand fresh starts with the vision of CEO Brian Dunn, who addressed 650 Razorfish clients and employees at the 10th Annual … Continue reading

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