Tag Archives: Nike

Digital Darwinism at Cannes

Is there such a thing as a digital brand? Joe Crump certainly thinks so. Joe is an executive in the strategy practice of Avenue A | Razorfish, my employer. On June 21 at the Cannes International Advertising Festival, Joe will … Continue reading

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Digital Darwinism at Cannes

Is there such a thing as a digital brand? Joe Crump certainly thinks so. Joe is an executive in the strategy practice of Avenue A | Razorfish, my employer. On June 21 at the Cannes International Advertising Festival, Joe will … Continue reading

Posted in Marketing | Tagged , , , , , , , , , , , | Leave a comment

Smirnoff, Nike, and Lynx embrace Social Influence Marketing

What do a liquor company, sports brand, and a body deodorant have in common? Smirnoff, Nike, and Lynx are all examples of brands in Asia/Pacific that are working with my employer Avenue A | Razorfish to embrace Social Influence Marketing, … Continue reading

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Smirnoff, Nike, and Lynx embrace Social Influence Marketing

What do a liquor company, sports brand, and a body deodorant have in common? Smirnoff, Nike, and Lynx are all examples of brands in Asia/Pacific that are working with my employer Avenue A | Razorfish to embrace Social Influence Marketing, … Continue reading

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Marketing’s new imperative: engagement

This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing. Normally … Continue reading

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Marketing’s new imperative: engagement

This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing. Normally … Continue reading

Posted in Design, Digital, Marketing | Tagged , , , , | 2 Comments