Tag Archives: NFL

How Brands Can Be Cool by Going Retro

Sometimes a brand can unleash its inner cool by going retro. The Topps Company is a case in point. Topps has been manufacturing trading cards annually since Joe DiMaggio was playing for the New York Yankees. Since 2001, Topps has … Continue reading

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NFL magazine: fumble or first down?

What publication do you read for in-depth coverage of the Super Bowl? Sports Illustrated or ESPN online, perhaps? If the National Football League has its way, your future choice will be NFL magazine, a recently launched publication covering all things … Continue reading

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How the NFL & Facebook build the Coors Light Brand

For Coors Light, winning the hearts and minds of men aged 21-34 means serving up a different kind of brew that combines the excitement of the NFL and the reach of Facebook. The official beer of the NFL has worked … Continue reading

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Super Bowl? Super Brand

Super Bowl XLII is already remembered as one of the most shocking upsets in sports history — and that’s no hype. But it was also history’s second-most watched American TV broadcast of any kind. The Super Bowl has finally become … Continue reading

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Super Bowl? Super Brand

Super Bowl XLII is already remembered as one of the most shocking upsets in sports history — and that’s no hype. But it was also history’s second-most watched American TV broadcast of any kind. The Super Bowl has finally become … Continue reading

Posted in Marketing | Tagged , , , , | 6 Comments