Tag Archives: Netflix

How to handle a customer divorce

How do you say goodbye to a customer who no longer wants you? Smart marketers realize that ex-customers can help or hurt your brand depending on how you treat them when they want to leave. Here are two examples: one … Continue reading

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Netflix wants to own your entertainment

According to Deadline Hollywood, Netflix has become a content creator (not just distributor) by outbidding HBO and AMC to underwrite the production of House of Cards, a 26-episode drama series directed by David Fincher. Deadline Hollywood says that the deal (probably … Continue reading

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Redbox delivers a social experience

If you haven’t heard of Redbox, you will soon. Redbox rents DVDs for $1 a day through more than 15,000 vending machines.  As reported by the Associated Press recently, Redbox is fast emerging as a rival to Netflix.  I’ve rented … Continue reading

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Avenue A | Razorfish Unveils Top 10 Digital Brands

| View | Upload your own In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss “Digital Darwinism” at the Cannes International Advertising Festival on June 21. Today I’m making … Continue reading

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Avenue A | Razorfish Unveils Top 10 Digital Brands

| View | Upload your own In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss “Digital Darwinism” at the Cannes International Advertising Festival on June 21. Today I’m making … Continue reading

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Digital Darwinism at Cannes

Is there such a thing as a digital brand? Joe Crump certainly thinks so. Joe is an executive in the strategy practice of Avenue A | Razorfish, my employer. On June 21 at the Cannes International Advertising Festival, Joe will … Continue reading

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Digital Darwinism at Cannes

Is there such a thing as a digital brand? Joe Crump certainly thinks so. Joe is an executive in the strategy practice of Avenue A | Razorfish, my employer. On June 21 at the Cannes International Advertising Festival, Joe will … Continue reading

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