Tag Archives: Netflix

How Netflix Creates Cultural Relevance

Posted on January 27, 2019 by ddeal

Tidying up with Marie Kondo is more than a Netflix reality television series about an organizing consultant who helps people de-clutter their homes. It’s a cultural phenomenon. Since Netflix aired eight episodes January 1, Tidying up with Marie Kondo has sparked … Continue reading →

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Netflix Keeps the Film Industry on Its Heels with “Roma” Nomination

Posted on January 22, 2019 by ddeal

When I started renting movies from Netflix years ago, I never dreamed the company that sent me DVDs in the mail and then started streaming films would someday create movies. I certainly never considered Netflix capable of an Academy Award … Continue reading →

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How HBO and Netflix Differ

Posted on September 18, 2018 by ddeal

HBO no longer stands alone. After consistently racking up more Emmy awards than any other network year after year, HBO found itself tied with Netflix for most wins for the 2018 Emmy Awards. And going into the ceremony, Netflix gained … Continue reading →

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How Netflix Is Changing Your Behavior

Posted on July 20, 2018 by ddeal

Being a Netflix investor (which I am) is not for the faint of heart. Within the space of a few days recently, Netflix stock reached an all-time high, then fell off a cliff after Netflix reported disappointing quarterly earnings, only … Continue reading →

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Amazon: One Industry to Rule Them All?

Posted on February 21, 2018 by ddeal

For once, Amazon is playing catch-up. The great disruptor is just another player in the entertainment space. Amazon Studios, its TV and movie arm, is still looking for a blockbuster like Game of Thrones to compete in an elite league … Continue reading →

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Blessed Are the Change Agents

Posted on February 3, 2018 by ddeal

Years ago, an agency asked me to define its target buyer as part of a brand repositioning. My client wanted to do business with companies eager to innovate. I recommended that my client stop thinking of its buyer in terms … Continue reading →

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The New CEO Job Requirement: Social Media

Posted on January 18, 2013 by ddeal

The sad results are in: 70 percent of all CEOs have no presence on social networks. And John Mackey of Whole Foods is the only CEO of a Fortune 500 firm who maintains his own blog — yeah, the same … Continue reading →

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Netflix: You Can’t Always Get What You Want

Posted on January 6, 2013 by ddeal

If the ultimate measure of a brand is what you do, not what you say, then Netflix is underperforming seriously. The company brags that “Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen” … Continue reading →

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Why Amazon and Netflix don’t always know best

Posted on August 16, 2011 by ddeal

It’s far too easy to allow ourselves to be led around by the nose. Amazon tells us what to buy. Netflix and Pandora suggest movies and music based on our tastes. Facebook and Google+ suggest friends to us. Twitter tells … Continue reading →

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How to handle a customer divorce

Posted on May 25, 2011 by ddeal

How do you say goodbye to a customer who no longer wants you? Smart marketers realize that ex-customers can help or hurt your brand depending on how you treat them when they want to leave. Here are two examples: one … Continue reading →

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