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Tag Archives: Netflix
Netflix Keeps the Film Industry on Its Heels with “Roma” Nomination
When I started renting movies from Netflix years ago, I never dreamed the company that sent me DVDs in the mail and then started streaming films would someday create movies. I certainly never considered Netflix capable of an Academy Award … Continue reading
How HBO and Netflix Differ
HBO no longer stands alone. After consistently racking up more Emmy awards than any other network year after year, HBO found itself tied with Netflix for most wins for the 2018 Emmy Awards. And going into the ceremony, Netflix gained … Continue reading
Posted in Entertainment
Tagged David Deal, Emmy Awards, Emmys, HBO, Netflix, Superhype
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How Netflix Is Changing Your Behavior
Being a Netflix investor (which I am) is not for the faint of heart. Within the space of a few days recently, Netflix stock reached an all-time high, then fell off a cliff after Netflix reported disappointing quarterly earnings, only … Continue reading
Posted in Media
Tagged Amazon, Blockbuster, David Deal, Netflix, Reed Hastings, Spotify, Superhype
1 Comment
Amazon: One Industry to Rule Them All?
For once, Amazon is playing catch-up. The great disruptor is just another player in the entertainment space. Amazon Studios, its TV and movie arm, is still looking for a blockbuster like Game of Thrones to compete in an elite league … Continue reading
Posted in Amazon
Tagged Alexa, Amazon, Amazon Music, Amazon Music Unlimited, Amazon Prime Music, Amazon Studios, Apple Music, David Deal, Echo, HBO, Hulu, Jeff Bezos, Jennifer Salke, MIDiA, Netflix, Spotify, Superhype, The Lord of the Rings
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Blessed Are the Change Agents
Years ago, an agency asked me to define its target buyer as part of a brand repositioning. My client wanted to do business with companies eager to innovate. I recommended that my client stop thinking of its buyer in terms … Continue reading
Posted in Marketing
Tagged Brian Solis, David Deal, GM, Netflix, Ray Velez, Razorfish, Shiv Singh, Superhype, The Digital Change Agent's Manifesto, Walmart
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The New CEO Job Requirement: Social Media
The sad results are in: 70 percent of all CEOs have no presence on social networks. And John Mackey of Whole Foods is the only CEO of a Fortune 500 firm who maintains his own blog — yeah, the same … Continue reading
Netflix: You Can’t Always Get What You Want
If the ultimate measure of a brand is what you do, not what you say, then Netflix is underperforming seriously. The company brags that “Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen” … Continue reading
Posted in Digital, Entertainment
Tagged Amazon, Amazon Web Services, Disney, Fandor, HBO, Netflix, Reed Hastings, Universal Pictures
5 Comments
How to handle a customer divorce
How do you say goodbye to a customer who no longer wants you? Smart marketers realize that ex-customers can help or hurt your brand depending on how you treat them when they want to leave. Here are two examples: one … Continue reading
Posted in Uncategorized
Tagged customer service, David Deal, Earthlink, Netflix, telemarketing
1 Comment