Tag Archives: Netflix

How Netflix Is Changing Your Behavior

Being a Netflix investor (which I am) is not for the faint of heart. Within the space of a few days recently, Netflix stock reached an all-time high, then fell off a cliff after Netflix reported disappointing quarterly earnings, only … Continue reading

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Amazon: One Industry to Rule Them All?

For once, Amazon is playing catch-up. The great disruptor is just another player in the entertainment space. Amazon Studios, its TV and movie arm, is still looking for a blockbuster like Game of Thrones to compete in an elite league … Continue reading

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Blessed Are the Change Agents

Years ago, an agency asked me to define its target buyer as part of a brand repositioning. My client wanted to do business with companies eager to innovate. I recommended that my client stop thinking of its buyer in terms … Continue reading

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The New CEO Job Requirement: Social Media

The sad results are in: 70 percent of all CEOs have no presence on social networks. And John Mackey of Whole Foods is the only CEO of a Fortune 500 firm who maintains his own blog — yeah, the same … Continue reading

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Netflix: You Can’t Always Get What You Want

If the ultimate measure of a brand is what you do, not what you say, then Netflix is underperforming seriously. The company brags that “Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen” … Continue reading

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Why Amazon and Netflix don’t always know best

It’s far too easy to allow ourselves to be led around by the nose. Amazon tells us what to buy. Netflix and Pandora suggest movies and music based on our tastes. Facebook and Google+ suggest friends to us. Twitter tells … Continue reading

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How to handle a customer divorce

How do you say goodbye to a customer who no longer wants you? Smart marketers realize that ex-customers can help or hurt your brand depending on how you treat them when they want to leave. Here are two examples: one … Continue reading

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Netflix wants to own your entertainment

According to Deadline Hollywood, Netflix has become a content creator (not just distributor) by outbidding HBO and AMC to underwrite the production of House of Cards, a 26-episode drama series directed by David Fincher. Deadline Hollywood says that the deal (probably … Continue reading

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Redbox delivers a social experience

If you haven’t heard of Redbox, you will soon. Redbox rents DVDs for $1 a day through more than 15,000 vending machines.  As reported by the Associated Press recently, Redbox is fast emerging as a rival to Netflix.  I’ve rented … Continue reading

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Avenue A | Razorfish Unveils Top 10 Digital Brands

| View | Upload your own In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss “Digital Darwinism” at the Cannes International Advertising Festival on June 21. Today I’m making … Continue reading

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