Sheraton enables user-generated March Madness

wave.jpg

Just in time for the NCAA Men’s Basketball Tournament, Sheraton Hotels & Resorts has worked with my employer Avenue A | Razorfish to launch an innovative user-generated marketing campaign, SheratonWave.com. On the SheratonWave site, sports fans can post videos of themselves performing the iconic hand “wave” (hitherto an experience reserved for inebriated stadium dwellers). Fans who submit their own waves become eligibile to win tickets to the 2009 NCAA Men’s Final Four.

Meantime, SheratonWave threads together individual waves to create an endless surge of hands. Moreover, participants can tag their own waves with affiliations including their favorite schools and follow a scoreboard that displays the most active college wave entrants.

Sheraton is the Official Hotel Sponsor of the NCAA and an active social media enthusiast. Last year, Sheraton worked with Avenue A | Razorfish to allow travelers to upload their Sheraton experiences on Sheraton.com. It’s good to see the big brands taking the lead in social media.

As of March 12, Penn State leads the scoreboard on the SheratonWave. They play basketball there?

Sheraton enables user-generated March Madness

wave.jpg

Just in time for the NCAA Men’s Basketball Tournament, Sheraton Hotels & Resorts has worked with my employer Avenue A | Razorfish to launch an innovative user-generated marketing campaign, SheratonWave.com. On the SheratonWave site, sports fans can post videos of themselves performing the iconic hand “wave” (hitherto an experience reserved for inebriated stadium dwellers). Fans who submit their own waves become eligibile to win tickets to the 2009 NCAA Men’s Final Four.

Meantime, SheratonWave threads together individual waves to create an endless surge of hands. Moreover, participants can tag their own waves with affiliations including their favorite schools and follow a scoreboard that displays the most active college wave entrants.

Sheraton is the Official Hotel Sponsor of the NCAA and an active social media enthusiast. Last year, Sheraton worked with Avenue A | Razorfish to allow travelers to upload their Sheraton experiences on Sheraton.com. It’s good to see the big brands taking the lead in social media.

As of March 12, Penn State leads the scoreboard on the SheratonWave. They play basketball there?

Now that’s what I call superhype, part 3

mcb2-1024x768.jpg

I had been waiting for this moment the entire holiday season like a child anticipating the arrival of a new toy. My family and friends had been warned: nothing, but nothing, would stand in the way of this glorious day of celebration and beauty.

Yes, I’m talking about the Motor City Bowl, one of 32 NCAA college football bowl games played from December 20 to January 7. Who wouldn’t want to support a bowl game named after glorious Detroit?

Continue reading

Now that’s what I call superhype, part 3

mcb2-1024x768.jpg

I had been waiting for this moment the entire holiday season like a child anticipating the arrival of a new toy. My family and friends had been warned: nothing, but nothing, would stand in the way of this glorious day of celebration and beauty.

Yes, I’m talking about the Motor City Bowl, one of 32 NCAA college football bowl games played from December 20 to January 7. Who wouldn’t want to support a bowl game named after glorious Detroit?

Continue reading