A journalist recently asked me whether all brands should be on Pinterest. My reply: brands need visual storytelling strategies — which may indeed involve a presence on Pinterest. I recently created for agency iCrossing a visual storytelling strategy that focuses on bringing to life iCrossing’s corporate culture. You may find a presentation about that strategy on SlideShare:
Visual storytelling has transformed how iCrossing creates brand love with its clients, influencers, and its own people. Visual stories have helped iCrossing improve its reach, visibility, and engagement. What’s your visual storytelling strategy?