Ever since I read Guy Kawasaki’s book Enchantment, I have looked for products and services that meet Guy’s high standards for enchanting your customer.
Last week, I found an enchanting experience in the form of the GSMI Blogging Strategies Summit. The event enchanted me because it provided great content, intimacy, the right attendees, personal service, and an intriguing location.
If you host events as part of your marketing outreach, I hope your next event contains these essential elements:
1. Great content
A successful experience begins with great content. It’s obvious, right? But most events I’ve attended — even excellent ones — do not give your uniformly great content. Lurking in the agenda are always a few dud speakers who have you running for a self-imposed break.
But I was impressed by every session I attended at the Blogging Strategies Summit. The purpose of the event was to share best practices in corporate blogging and community management. The speakers ranged from Duane Forrester of Bing (who discussed the importance of optimizing your content for search marketing) to Carisa Miklusak, CEO of tMedia Strategies, who led workshops on blogging for women and executives.
At some point you’d think that so much focus on a single topic would lapse into the realm of geekiness or irrelevancy. Such was not the case at the Blogging Strategies Summit. Why? Because all the topics, however esoteric, tied back business needs everyone cares about, such as servicing customers or improving your brand.