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Tag Archives: mobile
With IGTV, Instagram Targets the Mobile Generation
The cool kids don’t hang out on Facebook anymore. So Facebook wants the cool kids to hang out on Instagram. When Facebook bought Instagram in 2012, Instagram had less than 100 million users. Now the app counts one billion users, … Continue reading
Posted in Social media
Tagged Ariel Martin, Baby Ariel, David Deal, IGTV, Instagram, Kevin Systrom, mobile, Musical.ly, Superhype
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How CMOs Can Succeed with Mobile Marketing
Good news for mobile marketers: U.S. mobile ad spending far exceeded expectations and grew by 180 percent in the United States alone in 2012. The growth of mobile advertising is a timely development in light of today’s news about the … Continue reading
Posted in Marketing
Tagged David Deal, eMarketer, iCrossing, mobile, Mobile Marketing: An Hour a Day, Noah Elkin, Rachel Pasqua, Superhype
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Location-Based Marketing Is More Than a Foursquare Game
The next time your boss insists you create a Foursquare scavenger hunt to make your brand “fun,” ask yourself who your audience is and what they’ll get out of the experience. Using location-based services such as Foursquare to build your … Continue reading
Posted in Digital, Marketing
Tagged eMarketer, Foursquare, Geoff Ramsey, Great Finds, iCrossing, location-based services, mobile
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Going mobile for the holidays
As I mentioned in one of my Black Friday blog posts, holiday shopping is increasingly a mobile experience. Recently Google analyzed consumer shopping trends and arrived at the same conclusion. According to an analysis from the Google Commerce blog: … Continue reading
Posted in Marketing, Uncategorized
Tagged apps, Black Friday, iCrossing, MMA, mobile, mobile marketing
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iPhones, beer, & body products discussed at ad:tech Chicago
This blog post comes to you live from ad:tech Chicago 2009. On September 1, my Razorfish colleague Patrick Moorhead discusses integrating mobility and advertising with Kim Luegers of DraftFCB and Michael Chang of Greystripe. The session is moderated by Zaw … Continue reading
Posted in Marketing
Tagged 4INFO, AD:TECH, DraftFCB, Greystripe, iPhone, mobile, Razorfish
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