Tag Archives: MillerCoors

New Razorfish report discusses how marketers have responded to the recession

Today my employer Razorfish announces the publication of the sixth annual Razorfish Outlook Report. This report takes a hard look at trends affecting the chief marketing officer, drawing on essays from thought leaders and an analysis of 2009 media spend … Continue reading

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MillerCoors: a bold product launch in a recession

Recently Christine Overby and Shar VanBoskirk of Forrester Research speculated that a recession is the best time to innovate — a theme of the 2009 Razorfish Client Summit and a position taken by BusinessWeek and WIRED.¬† MillerCoors is the latest … Continue reading

Posted in Design, Digital, Marketing | Tagged , , , , | 1 Comment