Successful brands will figure out how to customize micro-content — especially visual stories — across disparate social networks. That’s a key take-away from the Econsultancy December 17 webinar, “The Top 8 Trends in Social Media: Opportunities for 2014.” conducted by noted entrepreneur Gary Vaynerchuk and Mike Corak of agency Ethology.
Corak, Ethology’s executive vice president of strategy, served up several trends that will shape the way marketers use social media in 2014. Among them:
- Marketers will integrate their branded content more effectively across the social world.
- Image/video networks such as Vine will grow, but marketers will be challenged to continue to find compelling visual content to suit the needs of visual platforms.
- Google+ will grow given its importance as a search engine optimization play — but its social value will remain in question.
- The collaborative economy will continue to grow.