Pink Floyd would have been a perfect match for the visually oriented era of Pinterest and Tumblr had the band emerged today.

At the height of Pink Floyd’s popularity in the 1970s, the Floyd’s visually arresting album covers and iconography complemented the artistry of the its music and generated buzz that would make the Word of Mouth Marketing Association proud. Nowhere is the power of Pink Floyd’s visual appeal more apparent than the cover for the album The Dark Side of the Moon, released 40 years ago in March. The Dark Side of the Moon is not only one of the greatest albums ever made, its cover became an visual icon for Pink Floyd itself — a quiet, mysterious team of four musicians who let their music and visual stories speak for them. For its ability to create mystery and intrigue for four decades, The Dark Side of the Moon joins my hall of fame of memorable album covers.

The Dark Side of the Moon cover art created intrigue when the album landed in record stores in March 1973. At the time, Pink Floyd was on the cusp of becoming a mainstream success with a growing fan base. The cover, depicting white light passing through a prism to form the bright colors of the spectrum against a stunning black field, invited listeners to Continue reading →