Tag Archives: MacBook Pro

How Well Do You Manage Your Brand’s Moving Parts?

Consumers often associate a brand with its sensory elements – what we can see and touch. The sensory aspects create emotional connections that form the building blocks of a brand. But a successful brand requires many moving parts to operate … Continue reading

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Where were you when Steve Jobs died?

Where were you when Steve Jobs died, and how did you hear the news? I was snacking on pot stickers with my family at my sister-in-law’s apartment last night when I noticed my Facebook status feed exploding with reports about … Continue reading

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