Tag Archives: location marketing

How a Swedish Grocery Store Beat Amazon Go to the Punch

The Internet is buzzing about Amazon Go, Amazon’s new self-service grocery store. At the flagship Amazon Go in Seattle, opening in January 2017, anyone with an Amazon account, a supported smartphone, and the Amazon Go app will simply take what … Continue reading

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How Panera Bread Creates a Local Identity

National restaurant chains usually rely on familiarity to build their businesses. When you visit a Starbucks you know what you’re getting, whether you find yourself in Austin or Chicago. But Panera Bread, the successful chain founded in 1987, manages to … Continue reading

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