Pinterest has become the go-to site for brands to tell their stories visually. But if your audience uses mobile devices, your brand belongs on Instagram, too. A new point of view, The CMO’s Guide to Instagram: Why Brands Must Be Visual to Gain Visibility, tells senior marketers how and why to make Instagram part of your arsenal of tools to share your brand.
In the PoV, my iCrossing colleagues Kashem Miah and Nick Burd discuss why brands such as General Electric, Burberry, and Starbucks have quickly embraced the popular photo sharing application to tell their brand stories via images of their products and people.
As Miah and Burd point out, Instagram’s easy photo editing function (turning mundane photos into stylish images) and its instant shareability have made Instagram the go-to choice for anyone with a smart phone and desire to share photos — akin to Pinterest for the 6 billion people around the world who are mobile.
It’s no wonder that more than 40 million Instagram accounts (including iCrossing’s) have been created since the application was launched in October 2010 — and why Facebook bought Instagram for $1 billion.
“Instagram is creating an active community of visual storytellers, unlike any other social platform,” the authors assert.
The CMO’s Guide to Instagram includes best practices from brands such as Kate Spade NY and practical steps for getting your brand on Instagram. Is your brand on Instagram? Why or why not?