Will the Women of Country Music Flourish in 2016?

Kacey-Musgraves-Pageant-Material-1024x1024

Country music produced several big moneymaking superstars in 2015, but none of them were women. To wit: in December, Zack O’Malley Greenburg of Forbes published his annual list of the world’s highest-paid musicians. Of the 30 names on the list, seven were country stars, and, boy, did they make some serious bucks. Garth Brooks came out of retirement to earn $90 million, making him the third highest earning musician of 2015 in any genre. And he had plenty of company among the men of country:

Rank Name Amount Earned
3 Garth Brooks $90 million
16 Toby Keith $53 million
19 Jason Aldean $43.5 million
20 Luke Bryan $42.5 million
21 Kenny Chesney $42 million
24 Tim McGraw $38 million
27 Florida Georgia Line $36.5 million

Those seven performers earned $345.5 million through extensive touring, a few new albums, product endorsements, and brand extensions. But where are the women superstars?

According to Billboard, country female artists are landing fewer charting singles and albums compared to men. Taylor Swift, the only female with country roots on the Forbes list, was the fourth highest earning musician in 2015, making $80 million. But her success came from touring as a cross-over artist with a pop album, 1989, which underscores the reality that women who stick to country are not dominating country music like men are. Similarly, country breakthrough star Kacey Musgraves was nowhere to be found at the 2015 CMA Festival, a big-time event hosted by the Country Music Association. She was playing the mainstream Bonnaroo Music Festival, supporting a perception that women in country need to find success elsewhere.

The Rise of Bro Country Continue reading

How the Grammys Help Fans Create Visual Stories

Benharper

The 56th Annual Grammy Awards sparked laughter, controversy, eye rolling, and a lot of conversation in our living rooms, pressrooms, and social media worlds. Beyoncé’s risqué performance raised eyebrows, and Lorde’s dance moves caused some serious head scratching. Pharrell’s gigantic Smokey the Bear hat generated instant parodies and its own Twitter account. And Kacey Musgraves officially arrived. But what you see onstage is only part of the experience. Thanks to a live stream available on the Grammy website, Grammy viewers can go backstage with the stars and watch them as they exit the stage, prepare for their official Grammy portraits, and glow for the media in the press room. I used my laptop to become a backstage voyeur and content creator by snapping screen shots of the stars and posting my visual stories across my social spaces. This is the new world of entertainment: empowering everyday fans to create content. Here are a few highlights:

Giants

I captured a brief moment when Willie Nelson, Kris Kristofferson, and Merle Haggard lingered for a pre-show interview. The Grammy Awards show really begins hours before the telecast, when performers and presenters arrive to rehearse. Moreover several entertainers and industry figures receive awards during a separate ceremony before prime time. Nelson, Kristofferson, and Haggard reminded me of three giant figures from Mount Rushmore. I used a black-and-white filter to accentuate that impression.

Continue reading