Should Spotify Worry about Neil Young and Joni Mitchell?

Two leading voices of their generation, Neil Young and Joni Mitchell, are leaving Spotify because the streaming service hosts controversial podcaster Joe Rogan. On January 26, Spotify took down Young’s music after he issued an “either Rogan goes, or I go” ultimatum regarding Spotify’s most popular podcast “The Joe Rogan Experience.” The podcast has been accused of spreading misinformation about the coronavirus and vaccines.

Mitchell, a kindred spirit of Young whose roots with the rocker go back decades, then posted the following statement on January 28: “I’ve decided to remove all my music from Spotify. Irresponsible people are spreading lies that are costing people their lives. I stand in solidarity with Neil Young and the global scientific and medical communities on this issue.” 

It is premature to conclude that dropping Neil Young and Joni Mitchell is hurting Spotify’s bottom line. Between them, their monthly listeners total 9.8 million (6.1 million for Young and 3.7 million for Mitchell) — a sizable number, but nowhere near the 47 million+ monthly listeners that Spotify’s Top 20 artists have as of January 2022. And it remains to be seen how many listeners will #boycottSpotify. My guess is that the boycott will have less impact on among the coveted Millennial and Gen Z listeners, who care more about the Weeknd and Dua Lopa than Neil Young and Joni Mitchell. The super users will be reluctant to delete their carefully curated playlists, too.

To be sure, rivals such as Apple Music are going to benefit by luring disenfranchised listeners, which Apple is currently doing by cleverly stepping up the promotion of its Neil Young catalog (and most certainly its Joni Mitchell library now). 

Now, what would happen if Gen Z and Millennial friendly artists pulled their music? Like The Weeknd, the most popular artist on Spotify with 86.3 million monthly listeners? Or Taylor Swift, with 53.8 million monthly listeners – and plenty of clout in the music industry? Keep an eye on these heavy hitters. If they stand up to Spotify (as Top 5 artist Adele has done twice throughout her career for other reasons), then Neil Young will have sparked a fire.

Spotify’s biggest threat consists of a stock price that has lost 45 percent of its value over the past year amid a general market pullback, disappointing financial results, a slowdown in subscriber growth, and a declining marketshare. The company’s stock price dropped the week of l’affaire Neil Young, but I am always cautious about attaching a stock price fluctuation to a single event. On any given day, many factors influence a stock price, including forces outside the control of a business, such as the larger market slowdown occurring in January amid inflation and the Ukraine/Russia crisis. I put little credence in news media stories assigning immediate cause and effect. If we are going to conclude that the Neil Young/Joe Rogan controversy caused Spotify’s stock price to drop, then what are we to make of the fact that the company’s stock began to climb in after-hours trading after Joni Mitchell made her announcement? We do not yet know the long-term impact of what is happening. For now, Spotify has a growing PR battle on its hands going into its February 3 earnings announcement.

And for Neil Young, who sparked the firestorm? His next move appears to be to expand his argument. On January 29, he posted an update in which he doubled down on his stance on Joe Rogan and then re-introduced a longstanding beef he has had with the sound degradation on streaming services. Here is his letter:

I believe Neil Young risks overplaying his hand. He has been complaining about digital sound quality for years, and frankly most of the world does not care. He risks diluting his original message and coming across as an out-of-touch elitist. The above letter is a case in point. He literally buried the lead — a passionate articulation of his position on free speech — at the end of a convoluted, poorly written diatribe about sound fidelity. Also, in his letter, he praises Apple Music’s sound fidelity, and a casual Google search shows that he has taken shots at Apple Music, too, which now creates a distracting question about why Apple Music is now acceptable — thus detracting from his original position. Put it this way: there would be no #DeleteSpotify if he had come out of the gate with the above letter. If Neil Young wants to expand his argument, how about taking on Spotify’s notoriously poor compensation of artists?

Let us see what happens next.

Let us now praise old rock and rollers

On September 16, B.B. King turned 83, just weeks after releasing his latest recording, the well received One Kind Favor, and on the same day, 59-year-old Lindsey Buckingham blessed us with Gift of Screws, thus continuing a run of great music created by rock, country, and blues musicians who could qualify for the senior citizens discount.

Today’s older generation of pop and rock stars — the Bob Dylans, Patti Smiths, and Al Greens — have lived, lost, and flourished. They come from diverse backgrounds, but I believe these traits unite them:

  • Adventure. Robert Plant, now 60, could have rested on his laurels after Led Zeppelin broke up in 1980. Instead, he embarked on a solo career that established him as one of the most inventive musicians in rock history, not “the ex-front man for Led Zeppelin.” His work, especially in the 1990s and beyond, has explored the rhythms of North Africa, rockabilly, folk, and a dash of electronica. He doesn’t need the primal scream of Zeppelin days. On the CD Dreamland, he practically whispers folk covers, and he quietly explores blue grass with Alison Krauss in Raising Sand. Could it be that the established rockers like Plant are in a better position to take these kind of risks because they have nothing left to prove?
  • Perspective. When Paul McCartney was 24, he could only ponder turning 64 some day. In Memory Almost Full, McCartney, his 60s, could speak from experience. On his best recording in decades, he accepts his mortality but revels in the fact that his life has room for whimsy and joy. Perspective, however, also means pain. In the poignant “Mama You Sweet,” Lucinda Willaims, in her 50s, learns to say goodbye to her mother, who died in 2004. In “The Long Goodbye,” Bob Seger, in his early 60s, ruminates on the ravages of Alzheimer’s (which his family has experienced first hand). Lucinda Williams and Bob Seger have experienced the kind of loss that comes with growing older. I want to know how they feel about that.
  • Passion. I don’t particularly care what Kid Rock believes about the war in Iraq. But when Neil Young and John Fogerty vented their anger about Iraq in Living with War and Revival recently, I listened. In particular, Young has seen it all (and protested against it all) from Vietnam to Iraq. He’s earned the right to be a conscientious voice. The older rockers (especially contemporaries of Bob Dylan) came of age at a time when rock and roll meant having a point of view about society and politics. And boy, are they pissed off. John Mellencamp rails against racism in “Jenna,” and the Eagles take on empty consumerism in “Long Road out of Eden.” Whether you agree with them is beside the point. Their passionate social commentary is something sorely lacking today with the exception of rap muscians like Dr. Dre and rock bands like Radiohead.

Rock and roll still means decadence and rebellion. But “hope I die before I get old,” as Pete Townsend once famously wrote, is more myth than reality. The Bob Segers, Lindsey Buckinghams, Lucinda Williamses, and Robert Plants show us that rock also means passion, beauty, loss, adventure, and gowing old. Gracefully.

For further listening, I’ve listed below a partial roll call of excellent music from veterans since 2006:

Continue reading

Let us now praise old rock and rollers

On September 16, B.B. King turned 83, just weeks after releasing his latest recording, the well received One Kind Favor, and on the same day, 59-year-old Lindsey Buckingham blessed us with Gift of Screws, thus continuing a run of great music created by rock, country, and blues musicians who could qualify for the senior citizens discount.

Today’s older generation of pop and rock stars — the Bob Dylans, Patti Smiths, and Al Greens — have lived, lost, and flourished. They come from diverse backgrounds, but I believe these traits unite them:

  • Adventure. Robert Plant, now 60, could have rested on his laurels after Led Zeppelin broke up in 1980. Instead, he embarked on a solo career that established him as one of the most inventive musicians in rock history, not “the ex-front man for Led Zeppelin.” His work, especially in the 1990s and beyond, has explored the rhythms of North Africa, rockabilly, folk, and a dash of electronica. He doesn’t need the primal scream of Zeppelin days. On the CD Dreamland, he practically whispers folk covers, and he quietly explores blue grass with Alison Krauss in Raising Sand. Could it be that the established rockers like Plant are in a better position to take these kind of risks because they have nothing left to prove?
  • Perspective. When Paul McCartney was 24, he could only ponder turning 64 some day. In Memory Almost Full, McCartney, his 60s, could speak from experience. On his best recording in decades, he accepts his mortality but revels in the fact that his life has room for whimsy and joy. Perspective, however, also means pain. In the poignant “Mama You Sweet,” Lucinda Willaims, in her 50s, learns to say goodbye to her mother, who died in 2004. In “The Long Goodbye,” Bob Seger, in his early 60s, ruminates on the ravages of Alzheimer’s (which his family has experienced first hand). Lucinda Williams and Bob Seger have experienced the kind of loss that comes with growing older. I want to know how they feel about that.
  • Passion. I don’t particularly care what Kid Rock believes about the war in Iraq. But when Neil Young and John Fogerty vented their anger about Iraq in Living with War and Revival recently, I listened. In particular, Young has seen it all (and protested against it all) from Vietnam to Iraq. He’s earned the right to be a conscientious voice. The older rockers (especially contemporaries of Bob Dylan) came of age at a time when rock and roll meant having a point of view about society and politics. And boy, are they pissed off. John Mellencamp rails against racism in “Jenna,” and the Eagles take on empty consumerism in “Long Road out of Eden.” Whether you agree with them is beside the point. Their passionate social commentary is something sorely lacking today with the exception of rap muscians like Dr. Dre and rock bands like Radiohead.

Rock and roll still means decadence and rebellion. But “hope I die before I get old,” as Pete Townsend once famously wrote, is more myth than reality. The Bob Segers, Lindsey Buckinghams, Lucinda Williamses, and Robert Plants show us that rock also means passion, beauty, loss, adventure, and gowing old. Gracefully.

For further listening, I’ve listed below a partial roll call of excellent music from veterans since 2006:

Continue reading