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Tag Archives: John Bonham
The marketing genius of “Led Zeppelin IV”
Imagine if Apple unveiled the latest iPhone without a logo or if Lady Gaga had released Born This Way without her name, face, or album title on the cover. That’s what Led Zeppelin did 40 years ago when the band … Continue reading →
Posted in Entertainment, Marketing, Music
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Tagged Apple, Barney Hoskyns, Classic Rock, Dave Lewis, Erik Davis, Four Symbols, Jimmy Page, John Bonham, John Paul Jones, Led Zeppelin, Led Zeppelin IV, Malcolm Gladwell, Nike, Robert Plant, Rolling Stone, Swoosh, Tight but Loose, Zoso
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