Tag Archives: Jermaine Dupri

Putting Community Back into Social Media

Jermaine Dupri and Global 14 have put community back into social media. That’s what I have to say in an interview conducted recently with the Word of Mouth Marketing Association. But a community needs to be visible in order to … Continue reading

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How Brands Can Be Cool by Going Retro

Sometimes a brand can unleash its inner cool by going retro. The Topps Company is a case in point. Topps has been manufacturing trading cards annually since Joe DiMaggio was playing for the New York Yankees. Since 2001, Topps has … Continue reading

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It All Started with an Oreo Cookie

It all started with an Oreo cookie. This week the Kraft Oreo brand sparked a flurry of news media coverage and public discussion by posting a powerful Facebook image supporting Gay Pride Day. Now that Oreo has made a statement, … Continue reading

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A Slice of Hip-Hop: “Hotel x Music” by BruthaZ-N-ArmZ

The song “Hotel x Music” by BruthaZ-N-ArmZ has been going through my head for a few months now, which is a good sign that I should highlight it on Superhype. The video for “Hotel x Music” seems prosaic on first … Continue reading

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The Making of a Star: Jermaine Dupri, Leah LaBelle, and “Sexify”

Being sexy ain’t the same as being skanky. Just ask Leah LaBelle, who sings about all the ways she turns on a guy in her hook-filled song, “Sexify.” This song really moves with a hard beat, and the word play … Continue reading

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Facebook Trades Community for Cash

What a difference a week makes. Last week, Facebook was poised to conquer the world with a $100 billion initial public offering. After a rocky IPO fraught with financial and legal drama, now the pundits are referring to Facebook as … Continue reading

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The hip-hop journey of Prince Mick

The music and film of hip-hop artist Prince Mick takes you on an extraordinary journey: his own. The journey begins on the streets of the west side of Chicago, where Prince Mick once lived the violent life of a gangbanger. … Continue reading

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The value of small ball

My latest post for the iCrossing Great Finds blog reflects on a recent Social Media Week panel appearance by Richard Dorment of Esquire magazine, iCrossing Chief Strategy Officer Adam Lavelle, and Jermaine Dupri, CEO of So So Def Recordings. Dorment, … Continue reading

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Jermaine Dupri builds a real community with Global 14

Look at the headlines Facebook has generated lately: the company files for a multi-billion dollar initial public offering. Mark Zuckerberg spends $700,000 flying private planes in one year. Chief Operating Officer Sheryl Sandberg begins building a new mansion in Menlo … Continue reading

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Life in the hip-hop underground with Symon G. Seyz

Hip-hop artist Symon G. Seyz lives not for record sales but for the passion of making music. The 28-year-old rapper is a member of the hip-hop underground – where unsigned musicians find audiences by giving away their own mixtapes on … Continue reading

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