Shortly after I wrote a blog post about the social nature of Black Friday, I learned about the unfortunate incident at a New York Wal-Mart, when a temporary store employee, Jdimytai Damour, was trampled to death by a stampede of Black Friday shoppers. In the aftermath of this tragedy, fingers of blame are pointing in many directions, but so far I’ve heard few solutions to reforming Black Friday. So I’ll offer some of my own based on the following premise: only by understanding crowd behavior will retailers take some badly needed steps to reform Black Friday.