How long can the $15 billion Harry Potter franchise flourish without generating new content?
In December 2011, an announcement about the planned launch of a Harry Potter theme park in California generated a frenzy of excitement among bloggers and media ranging from Perez Hilton to the Los Angeles Times. The blogosphere is also buzzing about news regarding the expansion of the Wizarding World of Harry Potter at Universal Studios Island of Adventure in Orlando, Florida. Meantime, the official adventures of Harry Potter are over: the final book in the series was published five years ago, and the last movie adaptation was released in 2011. The release date of the forthcoming Pottermore website has been postponed and remains unknown. Will J.K. Rowling and her network of media/entertainment partners find a way to renew his adventures after all?