I read Guy Kawasaki’s new book Enchantment expecting to learn how to become a better marketer. Instead I became immersed in something deeper: a discussion on how to be a better person, with more effective marketing being a by-product. Enchantment focuses on the embrace of personal and corporate values such as likability and trustworthiness. Get rooted in the right values and personal behaviors, Guy asserts, and you’ll not only become a better marketer, but you just might change the world. I posted a review of Enchantment on the iCrossing blog Great Finds. You may learn more about the book on the Enchantment Facebook page. This infographic courtesy of Guy is pretty useful, too. Happy reading.
Guy Kawasaki gets personal