Tag Archives: iCrossing

Location-Based Marketing Is More Than a Foursquare Game

The next time your boss insists you create a Foursquare scavenger hunt to make your brand “fun,” ask yourself who your audience is and what they’ll get out of the experience. Using location-based services such as Foursquare to build your … Continue reading

Posted in Digital, Marketing | Tagged , , , , , , | Leave a comment

Putting Community Back into Social Media

Jermaine Dupri and Global 14 have put community back into social media. That’s what I have to say in an interview conducted recently with the Word of Mouth Marketing Association. But a community needs to be visible in order to … Continue reading

Posted in Celebrities, Social media | Tagged , , , | Leave a comment

Why Your Brand Belongs on Instagram

Pinterest has become the go-to site for brands to tell their stories visually. But if your audience uses mobile devices, your brand belongs on Instagram, too. A new point of view, The CMO’s Guide to Instagram: Why Brands Must Be … Continue reading

Posted in Design, Digital, Marketing, Social media | Tagged , , , , , , , | 2 Comments

How Brands Can Be Cool by Going Retro

Sometimes a brand can unleash its inner cool by going retro. The Topps Company is a case in point. Topps has been manufacturing trading cards annually since Joe DiMaggio was playing for the New York Yankees. Since 2001, Topps has … Continue reading

Posted in Marketing | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Facebook Trades Community for Cash

What a difference a week makes. Last week, Facebook was poised to conquer the world with a $100 billion initial public offering. After a rocky IPO fraught with financial and legal drama, now the pundits are referring to Facebook as … Continue reading

Posted in Facebook, Social media | Tagged , , , , , , , | Leave a comment

And a child shall lead them

If I were an executive creator director, I would require everyone on my team to spend a day with children in a learning environment. Pre-teens are your future bosses and customers, and they’re already influencing purchasing decisions made in the … Continue reading

Posted in Design, Marketing, Uncategorized | Tagged , , , | 1 Comment

Your employee, your advocate

Josh Bernoff and Ted Schadler got it right. In their 2010 book Empowered, they argued the case for companies unleashing their employees as brand advocates especially through social media. (And they continue to discuss employee empowerment on their blog.) Progressive … Continue reading

Posted in Agencies, Digital, Google, Marketing, Social media | Tagged , , , , , , , , , , , | Leave a comment

Guy Kawasaki’s golden rules

How well I remember being invited to participate in the newly launched Google+ in the summer of 2011. Right off the bat, Google Plus seemed different from Facebook. Its clean layout encouraged posting more long-form content and graphics. Its membership … Continue reading

Posted in Agencies, Google, Google Plus, Marketing | Tagged , , , , , , | Leave a comment

Real-time content marketing on Facebook

On March 30, whether you like it or not, Facebook will transition all brand pages to its Timeline format, which offers marketers more visually exciting ways to share their content. A new white paper published by my colleagues in the … Continue reading

Posted in Digital, Facebook, Marketing, Social media | Tagged , , , , | Leave a comment

Billy Corgan, Brian Solis, and the personal touch at SXSW

My experience at SXSW Interactive this week was marked by catching up with friends, a massive amount of networking, very little sleep, and some inspirational content, most notably the Billy Corgan/Brian Solis session about Corgan’s uneasy relationship with a music-buying public … Continue reading

Posted in Digital, Entertainment, Marketing, Music, Social media, Twitter | Tagged , , , , , , | 2 Comments