Tag Archives: Guy Kawasaki

How to create an enchanting event

Ever since I read Guy Kawasaki’s book Enchantment, I have looked for products and services that meet Guy’s high standards for enchanting your customer. Last week, I found an enchanting experience in the form of the GSMI Blogging Strategies Summit. … Continue reading

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How to say hello to a customer

Recently I blogged about the right way to say goodbye to your customer. How you say hello to a customer is even more crucial — in fact, so important that Guy Kawasaki devotes several pages to the power of the … Continue reading

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Guy Kawasaki gets personal

I read Guy Kawasaki’s new book Enchantment expecting to learn how to become a better marketer. Instead I became immersed in something deeper: a discussion on how to be a better person, with more effective marketing being a by-product. Enchantment … Continue reading

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Make unemployment work for you

Unemployment can be a time of self-renewal and discovery. During a recent break between jobs, I have bonded with my family, developed my blogging skills, stayed up to date on social media technologies, and helped others. In collaboration with Guy … Continue reading

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Razorfish report dispels social myths

If you’re trying to build a brand through social media or influencers, chances are you’ve experienced a steep learning curve.  Well, don’t feel so bad — you have plenty of company according to a new report launched by my employer … Continue reading

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