What does the future look like for rock and roll? It’s a question that will surely be on the minds of participants at the 2012 South by Southwest Music festival, which kicks off this week. I believe the future of rock and roll is very bright — if you’re willing to think of rock as the sugar in someone else’s tea.
Rock was, at best, a supporting player at the 54th Annual Grammy Awards, with major rock awards such as Best Rock Song and Best Rock Album being relegated to the Grammy pre-telecast. And if Billboard magazine is any indication, rock is actually being assimilated into a more diverse palette of genres ranging from pop to rap. Rock was barely an afterthought in Billboard‘s Year in Music for 2011 issue. Pop acts like Adele and Justin Bieber ruled the year based on sales figures, with club music asserting itself as a force to be reckoned with. Likewise, Billboard’s 2010 Year in Music issue noted that in 2010, only one rock band reached the Billboard Hot 100 top 10 (Train, with “Hey, Soul Sister”).
In fact, no rock act has cracked the Top 10 in the annual Billboard Top 200 in either 2010 or 2011. The list of Top 15 Billboard artists in 2011 says it all: Continue reading