Major League Baseball trusts its Twitter fans. When Kansas City Royals Hall of Famer George Brett joined Twitter, the @MLB Twitter account posted this tweet:
If you’re not a Major League Baseball fan and don’t follow its rich history, the reference to “pine tar above the knuckles” is meaningless and perhaps confusing. But Major League Baseball trusts its fans to get the inside joke without needing to explain it. The 2 million baseball fans who follow MLB understand inherently that MLB is referring to the controversial 1983 “Pine Tar Game,” when Brett slugged a crucial home run against the New York Yankees – only to have the home run nullified by an umpire who ruled that Brett’s bat was coated with an excessive amount of pine tar. Brett’s angry reaction — charging from the dugout like a crazed bull — was captured for history (and would become a viral smash had the incident occurred now):
The Major League Baseball Twitter account informs, entertains, and celebrates baseball with a sense of humor, even with its About section (“We don’t understand the infield fly rule, either”). But most importantly, Major League Baseball trusts its fans by sharing content without overexplaining it. Do you?