Tag Archives: GE

GE Combines Content Marketing & Advertising with “Enhance Your Lighting”

Conventional wisdom says that content marketing needs to be useful to be effective. Creating utility builds credibility and separates content marketers from advertisers. Hence, Intelligensia Coffee offers Brew Guides to teach consumers how to brew the perfect cup of coffee, … Continue reading

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Why Google wants you to win the zero moment of truth

Jim Lecinksi wants marketers to respect the power of the zero moment of truth. And he just conducted an interview with me to tell you why. In his new ebook, Winning the Zero Moment of Truth, Jim, Google’s managing director … Continue reading

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