Tag Archives: Disney

Apple TV+ Needs Cultural Relevance — and “Dickinson” Delivers It

Disney+ has The Mandalorian. Netflix has Stranger Things. What does Apple TV+ have to capture our imaginations and light the internet on fire? Well, nothing approaching Stranger Things or The Mandalorian-level of widespread excitement. But the Apple TV+ show Dickinson is quickly building momentum and delivering what Apple … Continue reading

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Old Hollywood Loses Its Grip while Netflix Soars

Steven Spielberg has seen the future, and he doesn’t like it one bit. At the 91stAcademy Awards, Netflix took home four Oscars including three for Roma, which had been nominated for Best Picture. In addition, Amazon Studios and Hulu both achieved … Continue reading

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Six Famous Movies That Lived up to Massive Hype

What’s more impressive: the fact that 195 nations signed a global accord on climate change or that Star Wars: The Force Awakens lived up to the hype? I’m going to go with Star Wars. The Paris Agreement to fight climate … Continue reading

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Apple and Disney Launch and Learn with Wearables

Apple has some work to do with the Apple Watch. Early adopters are criticizing the new wearable for a host of problems, including limited battery life. In other words, development is progressing on schedule. Apple is breaking into a nascent … Continue reading

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Apple and Disney: Extensions of You

Apple and Disney want more than your money. They want to influence your behavior. Disney’s MagicBand wearable is teaching hundreds of thousands of Walt Disney World visitors how easy it is to manage their vacations with a simple swipe of … Continue reading

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How to Win the War for the Everywhere Customer

The battle for the omni-channel customer experience has become a war for an “everywhere customer,” who uses multiple devices and channels for shopping and expects brands to be everywhere. On average, Americans own four digital devices and users who interact … Continue reading

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How C2E2 Celebrates the Superfan

Three years ago, I blogged about the first time I attended the Chicago Comic & Entertainment Expo, then in its second year. This fan culture event was overwhelming, and it was difficult to know where to begin talking about the … Continue reading

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Why We Can’t Stop Talking about Steve Jobs

If Steve Jobs were alive today, he would be the first to tell you he was not the only person responsible for making Apple succeed. But let’s face it: Steve Jobs defined the Apple brand, a reality that has been … Continue reading

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Netflix: You Can’t Always Get What You Want

If the ultimate measure of a brand is what you do, not what you say, then Netflix is underperforming seriously. The company brags that “Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen” … Continue reading

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Co-creation is the future of marketing

I recently wrote a blog post for the iCrossing Content Lab regarding the Raytheon Sum of All Thrills ride — an intriguing experience in which you build your own virtual ride using computer design tools provided by Raytheon. I was … Continue reading

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