Only marketers who understand how to interact with the always-on consumer in real time will succeed. That’s the premise of a new book written by my iCrossing colleague Rob Garner, Search and Social: The Definitive Guide to Real-Time Content Marketing. Search and Social is the primary resource for helping CMOs become real-time content marketers with always-on consumers.
Garner is certainly not the first pundit to comment on real-time marketing (a brand being always present for the always-on consumer). Regis McKenna was writing about real-time marketing in 1995, as noted by Richard Fouts of Gartner. Continue reading