Tag Archives: Coors Light

How dead is the web?

With all the recent talk about the “death of the web,” you would think that consumers and marketers are abandoning the humble website like a jilted lover in favor of more attractive options like iPhone apps. And yet two recent … Continue reading

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How the NFL & Facebook build the Coors Light Brand

For Coors Light, winning the hearts and minds of men aged 21-34 means serving up a different kind of brew that combines the excitement of the NFL and the reach of Facebook. The official beer of the NFL has worked … Continue reading

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Technology = customer experience in 2010

AT&T Retail Surface Experience from Razorfish – Emerging Experiences on Vimeo. Recently my employer Razorfish appointed Ray Velez to the newly created position of chief technology officer — a move that underscores the importance of information technology to the agency … Continue reading

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Coors Light and organic branding

Razorfish client MillerCoors continues to introduce product innovations during a recession, including the draft-beer box discussed July 29 in The Wall Street Journal.  My employer Razorfish has helped MillerCoors launch new products, including an advertising experience, “Project:Cold,” that showcases the … Continue reading

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