Tag Archives: Content Marketing Institute

New Report: Content Marketing Is “the Show Horse” of Customer Acquisition

Content marketing is the show horse of customer acquisition and retention — and second only to social media as a digital marketing spending priority among U.S. brands, according to my newly published report for Gigaom. The report, Workhorses and Dark … Continue reading

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Gini Dietrich Discusses Content Marketing in 2014 and Beyond

What does the future of content marketing look like? According to Gini Dietrich, founder and CEO of Arment Dietrich, succeeding with content in 2014 and beyond means being visionary, practicing brand journalism, embracing native advertising, and telling employee stories.¬† The … Continue reading

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What is content marketing?

¬† Occasionally I am asked how content marketing differs from other forms of building a brand. After all, doesn’t all marketing contain content of some sort? Two recent blog posts I wrote for the iCrossing Content Lab illustrate how content … Continue reading

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