Tag Archives: Coke

How Coca-Cola Makes Life More Bearable During the COVID-19 Pandemic

Contactless pouring may give us some peace of mind and a sense of normalcy sorely lacking at a time when people’s routines have been altered radically. Continue reading

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“Hey Kid, Catch”: How Coca-Cola and Mean Joe Greene Launched a Legend

The Super Bowl is the quintessential American pastime. No other event captures the essence of American culture so perfectly: our love of sport, our admiration of spectacle, and our devotion to capitalism. How else do you explain why the Super … Continue reading

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Amnesia Razorfish builds its brand by doing

In January, my Razorfish colleagues Garrick Schmitt and Malia Supe wrote an insightful blog post, “Brands Do.”  They asserted that in the era of consumer participation, brands must spend more time doing things than saying things.  Amnesia Razorfish (part of … Continue reading

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