Tag Archives: CMO.com

How to Win the War for the Everywhere Customer

The battle for the omni-channel customer experience has become a war for an “everywhere customer,” who uses multiple devices and channels for shopping and expects brands to be everywhere. On average, Americans own four digital devices and users who interact … Continue reading

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Content Marketing: There Is No Try

Pity the CMO. She is responsible for growing a business and ensuring that her company’s brand remains relevant even as constantly changing market forces and technologies make her life one steep learning curve. And it seems everyone wants to tell … Continue reading

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